Wednesday, June 22, 2011

Supplement Strategy - Visual Additive


As a survival mechanism, visual supplement is imposed upon a structure to support or enhance a certain function and condition within it. These colorful, overlapping signboards serve as a commercialized form of supplement to the program and activities that take place in the building, while creating a separate layer of space of information and decoration in the streets of Tokyo. The negotiations between the new and the old, fiction and reality are visible in these structures filled with signboards: the facade makes room to accommodate the ever-changing advertising boards as they attract customers with their alluring neon lights; they must compete with each other in order to preserve the business or function it provides. These visual additives construct a loose, transitory sense of space in the streets as they appear to deconstruct and de-emphasize the volumes around them and become a floating, glowing unit that strives to impress and develops an identity for the (older) building.

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