Using the staging technique, structure is staged using composition, lighting and angel. Human only interact and view the structure in the certain viewpoint. A façade is generated, which became a symbolic and iconic imagery. Postcard is the best example of staging. The notion of generating one beautiful and iconic set view of the structure become a popular trend in tourism commercialization. Such as the Kaminarimon inAsakusa, the lighting lightens up the façade of Kaminarimon, with its iconic lantern. A street of shops also façade a beautiful perspective as the background. It is really interesting to compare the difference between the imagery generated on the post card and seeing the actual structure on site. On the actual site, visitors are recommended to be in a certain distance away from the structure, and the "photo-zone" is introduced by every tour guide.From the designated spot, camera can capture the most iconic imagery through the perfect lighting system, street of shops that create depth and perspective, background vegetation, and the orientation of the ornamented façades. All these intentional staging of the structure is one of the most successful survival strategy.