Balloons

Two sites along our itinerary have included the use of balloons as a means of drawing attention to itself. The actual nature of this usage remains unclear, but of the most available comparisons are to objects used by American wholesale or cardealers to draw attention to their businesses.



SHILLA BURIAL MOUND PARK



OLD SUMMER PALACE



Whether in a commercial setting or a cultural setting, this usage, as a performance, seems to indicate a desire to draw attention to the site, to beckon visitors, and most importantly, to assert its presence by utilizing an object that floats high into the air such that it is highly visible from many surrounding vantage points.