
Tuesday, June 28, 2011

survival strategy iv - elevation


Nanchizi Beijing
Nanchizi is an old neighborhood that is located southeast of The Forbidden City in Beijing. It is located in the Dong Cheng district. Nanchizi was an essential location for the everyday life of the Siheyuans (One-story courtyard traditional Beijing houses). Nanchizi was point out as a main conservation location in the year 2000, and the idea was to renovate old Siheyuan style houses and replaced them with modern buildings that try to imitate the typology of the old Siheyuan, this by conserving its original plan layout and extrude it vertically to make new two-story buildings.
"It's so cute!"


“It’s so cute!” It is the usual expression when girls or children see something that is really adorable, such as a dog. Recently, girls and children started to become the target of the whole tourist industry, since they cover a huge portion of the usual tourist crowd. Therefore, cartoon-ization becomes a really important commercial strategy to attract the attention of the tourist crowd during their visit. A cute cartoon mascot is designed for everything, starting from the Olympic dolls, World Expo’s Haibao, and Xi-an Expo’s Chang-An Flower Doll. Cartoonized icons can be seen everywhere on the tourist route. Those icons were printed and manufactured onto different items, which range from a small eraser to a large bike.
Even architecture cannot escape this popular trend. In Kyoto, it was discovered that the famous Kyoto Tower is turned into this cartoonized mascot. The mascot was designed using the shape of the Kyoto Tower as its head and body, with alternation on proportion to make it looks “cuter”. Enormous glittering eyes and a weird funny looking “o” shaped mouth was added to give Kyoto Tower some cute facial expression. Young crowd of tourist were taking picture with the big mascot doll standing at the entrance to Kyoto Tower. It might be funny to a lot of people, but this method of objectifying a structure in a more abstract way successfully capture the popular trend and the immerging group of younger tourist crowd as a commercial strategy.
Monday, June 27, 2011
Spectacular Reinforcement
Religion and Architectural Siting

Architecture is always an important aspect and representation of religious ideology, such as the Nodre Dame de Paris in France and Hagia Sophia in Istanbul. These religious structures were first built to declare the regime and demonstrate the power of the belief. Religious pilgrims from the past used these structures as the milestones of pilgrimage, which these massive architectural masterpieces all transformed into the most significant landmark that symbolize the spirit of the nation. Nowadays, religious pilgrims are not the only crowd that inhabits the sacred religious space; crowd of tourists even outnumbered the religious pilgrims.
Two very interesting examples are the Great Mosque in Xian, China, and the Honganji Buddhist Temple (本願寺) in Kyoto, Japan. Honganji is properly sited few blocks away from the Kyoto main station. Wide main roads developed around the whole complex on all four side of the gated wall. Clear entrance way can be found located on the main road of Kyoto, where everyone passes by every day. The surrounding structures are not very dense with a lot of greenery space to prevent noise, messiness and disorder. Totally different from Honganji, the example of the Great Mosque in Xian is located in the busiest market district in the whole city. In order to get to the entrance of the Mosque, one must navigate through series of narrow streets with shops, restaurants and bars on both sides. The atmosphere is extremely lively, with the noise from the shops, the smells of the local foods, and the trashes and the messiness from the markets.
These two extreme examples both demonstrate the present day religious structures with different site and typological settings. They each took a different approach, either to adapt to their religious ideology, where Islamic is all about seeking the tranquility in the mess; and Buddhist is about solemn and tranquil, or simply just a tourist attraction strategy. Both religious structures gain their glorious success to survive through ages. With their unique setting and siting typology, the structures are successfully objectified and monumentalized. But to the devoted believer, these spaces are always their best escape, where they can find their meaning of life.
Kiyomizu-dera Temple


